Top search engine positions are becoming increasingly competitive. The days when all one had to do to get good positions on a search engine was to submit your site to the major search engines and sit back while your site was listed are long gone. Today there are over 1.5 billion web sites available on-line, with 3 million added daily. It is possible to achieve good positions on the search engines, but it's not likely to occur happenstance. It will take careful analysis, experimentation and patience. The harsh truth of internet success is that if your website does not have a position on the first few pages of search engine lists, for the right keywords, all your efforts will likely be in vain.

The MOST important element of search engine optimization is to build into your site on many levels, the right words -- keywords. Without this expertise you stand little chance of doing well in a crowded field.

Using new technology and techniques, we will research the appropriate keywords for what you are presenting or selling, terms that people are actually searching on. It does you no good to have a top ranking for "blue widgets" if no one in the world will ever sit down to their computer and search on the words "blue widget."

There will likely be more than one page where browsers can enter your site. We need to identify those pages and find the best keywords for each one, then identify comparable sites with high rank. Then we analyze those characteristics and edit your page to match. These keywords must be used correctly throughout the content, and various other elements not visible, things like the sites you link to, the alternate text behind your images, the names of the folders your pages are stored in. If you have a dynamically generated site, it's all the more important to engineer these pages so that they can be seen by the search engines, and seen for the correct keywords.

Developing a site so that it will rank well is somewhere between an art and a science. All of our efforts will be geared towards addressing these requirements. You may have an outstanding website, but until you have the right audience delivered to your URL, you are basically all dressed up with nowhere to go. Let us spare you this expense and frustration.

If you are planning to rely on your e-commerce site to make your living, you will need to factor in the ongoing expense of monitoring your website rankings and massaging it on an ongoing basis to stay abreast of these changes.